HI, I’M AASTHA SAHA – A UX DESIGNER INTEGRATING SYSTEMS THINKING, BUSINESS STRATEGY, AND SUSTAINABLE DESIGN
TO CREATE IMPACTFUL DIGITAL EXPERIENCES.
I design experiences that optimise conversions.
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I am
a UX designer with a background in commerce, blending business strategy and design to create user experiences that deliver real results.
Also I have channeled my curiosity with space into solving challenges like helping businesses launch intuitive designs that work for both users and the bottom line.
Hours of me staring at Figma
K+
Hours of me staring at Figma
K+
Hours of me staring at Figma
K+
Happy clients served
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Happy clients served
+
Happy clients served
+
Cups of coffee I have slept aside
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Cups of coffee I have slept aside
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Cups of coffee I have slept aside
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Design systems I have mothered (just like a kid hehe)
Design systems I have mothered (just like a kid hehe)
Design systems I have mothered (just like a kid hehe)
Businesses I have worked with
Curious to see what have I worked on? Check out my Resume.
My Work
My Work
My Work
My Expertise
My Expertise
Communication
Whether it's developers, stakeholders, or other designers, making sure that the collaboration is smooth and communication is clear, brings ideas to life.
Research-Driven Approach
I’m all about getting into the user’s head because assumptions only get you so far. Talking to users, digging into data, and gaining diverse perspectives is how I approch design processes. It’s how I ensure the design doesn’t just look good, but actually works.
Systems Thinking
Creating designs where every component has a purpose and fits into the larger ecosystem, whether it’s a design system or user flow.
Strategise
I design with both the user and the business in mind because great experiences drive both engagement and results. The designs are not just user-friendly but also aligned with business goals that balances both, empathy with profitability.
Communication
Whether it's developers, stakeholders, or other designers, making sure that the collaboration is smooth and communication is clear, brings ideas to life.
Research-Driven Approach
I’m all about getting into the user’s head because assumptions only get you so far. Talking to users, digging into data, and gaining diverse perspectives is how I approch design processes. It’s how I ensure the design doesn’t just look good, but actually works.
Systems Thinking
Creating designs where every component has a purpose and fits into the larger ecosystem, whether it’s a design system or user flow.
Strategise
I design with both the user and the business in mind because great experiences drive both engagement and results. The designs are not just user-friendly but also aligned with business goals that balances both, empathy with profitability.
Communication
Whether it's developers, stakeholders, or other designers, making sure that the collaboration is smooth and communication is clear, brings ideas to life.
Research-Driven Approach
I’m all about getting into the user’s head because assumptions only get you so far. Talking to users, digging into data, and gaining diverse perspectives is how I approch design processes. It’s how I ensure the design doesn’t just look good, but actually works.
Systems Thinking
Creating designs where every component has a purpose and fits into the larger ecosystem, whether it’s a design system or user flow.
Strategise
I design with both the user and the business in mind because great experiences drive both engagement and results. The designs are not just user-friendly but also aligned with business goals that balances both, empathy with profitability.
Smiles and Stories from
people I've worked with
people I've worked with
"It's been a delight working with you Aastha. Your enthusiasm to learn and takeup challenges is your biggest asset. Never let that go."
Naresh Maila
Associate Director- Technology, WNS Triange
"Aastha demonstrates a keen understanding of requirements, proactively engages in research, and collaborates effectively. Her enthusiasm for applying her learnings is commendable. Additionally, she excels at multitasking while maintaining quality."
Disha Potdar
UX Engineering Specialist, Accenture
"Aastha's approach to solve a problem statement begins with her understanding of the concept and eventually converting it into a suitable solution in all possible circumstances."
Prasad Thorat
Founder, Stories per pixel
"Aastha's strategic insights and thorough research were game-changers for our business. She not only helped us understand our customer base better but also crafted tailored strategies that boosted engagement and improved customer satisfaction. Her ability to blend business acumen with user-focused research is impressive!"
Sapna Saha
Founder, Estella unisex salons
"It's been a delight working with you Aastha. Your enthusiasm to learn and takeup challenges is your biggest asset. Never let that go."
Naresh Maila
Associate Director- Technology, WNS Triange
"Aastha demonstrates a keen understanding of requirements, proactively engages in research, and collaborates effectively. Her enthusiasm for applying her learnings is commendable. Additionally, she excels at multitasking while maintaining quality."
Disha Potdar
UX Engineering Specialist, Accenture
"Aastha's approach to solve a problem statement begins with her understanding of the concept and eventually converting it into a suitable solution in all possible circumstances."
Prasad Thorat
Founder, Stories per pixel
"Aastha's strategic insights and thorough research were game-changers for our business. She not only helped us understand our customer base better but also crafted tailored strategies that boosted engagement and improved customer satisfaction. Her ability to blend business acumen with user-focused research is impressive!"
Sapna Saha
Founder, Estella unisex salons