I am a UX Designer who asks a lot of questions &
has experience with systems thinking, user research, business strategy and sustainable design.
I read about startups like people read gossip & play with AI tools like toys :)
I am a UX Designer who asks a lot of questions &
has experience with systems thinking, user research, business strategy and sustainable design.
I read about startups like people read gossip & play with AI tools like toys :)
Aastha Saha,
Aastha Saha,
Aastha Saha,
once played one song for 6 hours.
texted “haha” with a straight face.
talks to her tabs like they’re people.
talks to her tabs like they’re people.
talks to her tabs like they’re people.
once played one song for 6 hours.
texted “haha” with a straight face.
talks to her tabs like they’re people.
talks to her tabs like they’re people.
talks to her tabs like they’re people.
once played one song for 6 hours.
texted “haha” with a straight face.
talks to her tabs like they’re people.
talks to her tabs like they’re people.
talks to her tabs like they’re people.
Scroll to Explore
My UX Playlist
My UX Playlist
My UX Playlist
When I make a playlist, I don’t just throw songs together.
I think about the order, the energy, the transitions.
Who it’s for?
What it should make them feel?
(and another 100 questions cause I won't stop lol)
That’s how I design.
When I make a playlist, I don’t just throw songs together.
I think about the order, the energy, the transitions.
Who it’s for?
What it should make them feel?
(and another 100 questions cause I won't stop lol)
That’s how I design.
When I make a music album, I don’t just throw songs together.
I think about the order, the energy, the transitions.
Who it’s for?
What it should make them feel?
(and another 100 questions cause I won't stop lol)
That’s how I design.
Users interviewed to uncover real friction
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Users interviewed to uncover real friction
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Users interviewed to uncover real friction
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Design hours saved through design systems
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Design hours saved through design systems
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Design hours saved through design systems
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Companies I have worked with
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Companies I have worked with
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Companies I have worked with
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Built design systems
Built design systems
Built design systems
Businesses I have worked with
This card runs on OneTap, the first startup I helped build from bottom-up.
It opens my resume.
Yours could open…literally anything you want.
Click on the card to view mine —
or grab your own and start sharing yours, no pressure.
This card runs on OneTap, the first startup I helped build from bottom-up.
It opens my resume.
Yours could open…literally anything you want.
Click on the card to view mine —
or grab your own and start sharing yours, no pressure.
This card runs on OneTap, the first startup I helped build from bottom-up.
It opens my resume.
Yours could open…literally anything you want.
Click on the card to view mine —
or grab your own and start sharing yours, no pressure.
My Work
My Work
My Work
Smiles and Stories from
people I've worked with
people I've worked with
Aastha has been the cornerstone of product vision and execution at OneTap. As CPO, she brings a rare mix of creativity, strategy, and user empathy. From refining the roadmap to obsessing over micro-interactions, she ensures the product doesn’t just function, it resonates. Her ability to turn behavior into insight and ship real value has been game-changing. OneTap wouldn’t be what it is today without her.
Jaiditya Khemani
Founder, OneTap
Aastha joined Propenize at the earliest stage and brought our product to life with clarity, intent, and elegance. She crafted intuitive journeys, simplified complex ideas, and made sure every interaction builds trust. Her design instincts are sharp, and her ability to align with user needs is even sharper. She’s been a key force in turning vision into the product as we go.
Yash Shah
Founder, Propenize
"It's been a delight working with you Aastha. Your enthusiasm to learn and takeup challenges is your biggest asset. Never let that go."
Naresh Maila
Associate Director- Technology, WNS Triange
"Aastha demonstrates a keen understanding of requirements, proactively engages in research, and collaborates effectively. Her enthusiasm for applying her learnings is commendable. Additionally, she excels at multitasking while maintaining quality."
Disha Potdar
UX Engineering Specialist, Accenture
"Aastha's strategic insights and thorough research were game-changers for our business. She not only helped us understand our customer base better but also crafted tailored strategies that boosted engagement and improved customer satisfaction. Her ability to blend business acumen with user-focused research is impressive!"
Sapna Saha
Founder, Estella unisex salons
"Aastha's approach to solve a problem statement begins with her understanding of the concept and eventually converting it into a suitable solution in all possible circumstances."
Prasad Thorat
Founder, Stories per pixel
Aastha has been the cornerstone of product vision and execution at OneTap. As CPO, she brings a rare mix of creativity, strategy, and user empathy. From refining the roadmap to obsessing over micro-interactions, she ensures the product doesn’t just function, it resonates. Her ability to turn behavior into insight and ship real value has been game-changing. OneTap wouldn’t be what it is today without her.
Jaiditya Khemani
Founder, OneTap
Aastha joined Propenize at the earliest stage and brought our product to life with clarity, intent, and elegance. She crafted intuitive journeys, simplified complex ideas, and made sure every interaction builds trust. Her design instincts are sharp, and her ability to align with user needs is even sharper. She’s been a key force in turning vision into the product as we go.
Yash Shah
Founder, Propenize
"It's been a delight working with you Aastha. Your enthusiasm to learn and takeup challenges is your biggest asset. Never let that go."
Naresh Maila
Associate Director- Technology, WNS Triange
"Aastha demonstrates a keen understanding of requirements, proactively engages in research, and collaborates effectively. Her enthusiasm for applying her learnings is commendable. Additionally, she excels at multitasking while maintaining quality."
Disha Potdar
UX Engineering Specialist, Accenture
"Aastha's strategic insights and thorough research were game-changers for our business. She not only helped us understand our customer base better but also crafted tailored strategies that boosted engagement and improved customer satisfaction. Her ability to blend business acumen with user-focused research is impressive!"
Sapna Saha
Founder, Estella unisex salons
"Aastha's approach to solve a problem statement begins with her understanding of the concept and eventually converting it into a suitable solution in all possible circumstances."
Prasad Thorat
Founder, Stories per pixel